Turn on any popular home network on cable
and you'll find a program on staging.
Re-arrange your furniture, pick a soothing wall color,
clear out the family photos, and your home will sell
faster, and for more money. Sounds to good to be true?
It's not! The soft and decorative side of staging is
backed by hard facts.
and you'll find a program on staging.
Re-arrange your furniture, pick a soothing wall color,
clear out the family photos, and your home will sell
faster, and for more money. Sounds to good to be true?
It's not! The soft and decorative side of staging is
backed by hard facts.
Stage It, Sell It, Profit!
- An agent's job is to please their clients, and they will direct their buyers to the homes they
think they will buy.
- Agents talk to other agents who are also directing their buyers to the best homes on the
market. An attractive listing will be shown more often, meaning more market exposure -
critical for a quick and profitable home sale.
- Staging is non-negotiable in many parts of the country. Staging a listing for sale in an
area where the concept hasn't caught on can give you an advantage, particularly if there
are many unsold listings similar to yours on the market. Buyers tend to gravitate to listings
that look good and are in move-in condition.
- Buyers are looking for value. When prices are flat or on the decline, as it is here in the
Northeast, buyers need to perceive that the house is worth the price.
| Real Estate agents like great-looking homes because they're easier to sell. Why is that important? |
The Bottom Line: Staging is more than an exercise in tasteful interior design. It is a
business decision that can have a huge impact on your financial return and timeline.
business decision that can have a huge impact on your financial return and timeline.
Sellers
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